Introduction: In the dynamic ecosystem of startups, funding plays a pivotal role in the success and growth of new ventures. Traditionally, the focus has been on the monetary aspect of funding. However, recent trends indicate that investors are providing more than just financial capital. They offer a range of value-added services (VAS) that can significantly influence the trajectory of startups. These services, which can include mentorship, strategic guidance, networking opportunities, and operational support, are critical in fostering the growth and success of startups.