Introduction

Objectives

This introductory section covers three basic things:

1. The Start: how to find a startup idea.
2. The End (not really, only for this class): how to pitch a startup business.
3. The Middle: how to turn an startup idea into a startup business.

How to find a startup idea?

Here are a few good resources and inspirations about how to find startup ideas:

• 20 Mental Models for Idea Generation

• Five Sources of Startup Ideas

• How to Develop a Great Startup Idea

• How to get Startup Ideas

• Brainstorming for New Startup Ideas: A Framework to Spur Creative Thinking

• Three video lectures on ideation from the Y-Combinator Startup School:
  

  
  
  
  

How to pitch a startup business?

• Examplary table of contents for startup pitches

• Pitching as storytelling

• A famous pitch deck annotated and explained

• More recent pitch deck examples

• A funny pitch example:
  

How to turn an idea into a business?

What technology entrepreneurship is about?

Introductory lecture:

• Slides

• Recording: