Lean Startup & Experimentation

Objectives

This section on lean startup & experimentation provides resources and materials to support the following learning objectives:

1. Understand the basic principles of the lean startup approach.
2. Identify the riskiest assumption of a startup idea.
3. Design appropriate experiments to test assumptions.
4. Design MVPs, prototypes and wireframes to test assumptions.
5. Understand potential pitfals and challenges of the lean startup appraoch.

Lean Startup Principles

• Eric Ries
  
• Steve Blank
  
• Ash Maurya
  

Identifying Risky Assumptions

• Strategically
  
• Qualitatively
  
• Quantitatively
  
• More Quantitatively

Lean Experiments

• Types
  
• Process
  
• Define Target Metrics
  
• Example
  
• Landing Page “Smoke” Test Example
  
• AB-Testing Example at Strava
  
• Three more examples

MVPs, Prototypes & Wireframes

• MVPs
  
• MVP Examples
  
• LoFi-Prototyping
  
• Difference between MVP, Prototype & Wireframe
  
• Wireframes I
  
• Wireframes II

Potential Pitfalls & Challenges

• Bill Aulet
  
• Ethan Mollick
  
• Teppo Felin
  
• Ted Lad